It’s no secret that the Republican Party has historically struggled to adapt over time; this should not be particularly shocking, as they are the conservative party. It is their mission to maintain the status quo and act as the proverbial toddler being dragged to the doctor’s office kicking and screaming the whole way.
Blogger “Political Pawprint” thinks that there is a way for the GOP to move towards a hipper, cooler image that might appeal to all the young folk out there on the interwebs using that darn google machine. She writes:
“Democrats really know how to capture audience’s attention through humor or appearing relevant and get America paying attention as well as support their platforms, while Republicans use more logical or “boring, standard” tactics to get their side of the argument out there. If Republicans want to win in the upcoming elections, they will have to change this and shift to the same emotional and appealing tactics that Democrats are using. In other words, Republicans need better PR, which includes but is not limited to speeches, appearing in videos, having strong social media platforms, etc.”
It’s crazy how wrong this is.
Yes, Obama is the first social media president, but in terms of political savvy, the Democratic Party is routinely destroyed by the conservative political machine that has coined such charming terms as death panels, demonized a non-profit geared towards helping low-income families, and continually exploited the religious ignorance of middle America by fooling them into voting against their own interests year after year. These fear-mongering gems are prime examples of the Republican style of politicking — inspiring fear in an ever fearful voting block that cowers behind Obama Derangement Syndrome and loud shouting (because it would be egregious to leave out political phenom Donald Trump).
To say that the Democratic Party appeals to emotion more than the Republican Party is laughable and terrifying. It really just means that the Republican Party is doing a great job of fooling people into thinking that the talking points they push are actually policy informed ideas and not, as Jon Stewart so elegantly puts it in relation to Fox News, bullshit. The GOP has built their entire strategy upon appealing to fragile, irrational emotions. Planned Parenthood kills babies (my heart hurts), Democrats want to eliminate small business (but the mom n’ pop store down the street), we need guns to protect ourselves from all of the terrorists who are coming to kill us (AHHH IM SO SCARED).
It further pains me that Political Pawprint not only fails to recognize the purely emotional appeals of the Republican Party, but even claims that they use “logical or ‘boring, standard’” tactics. She readily recognizes that some Republicans refuse to acknowledge climate change, a heavily accepted scientific fact; in what universe is that compatible with logical thought? Straw man question and spoiler alert — it’s definitely not ours.
Furthermore, this kind of argument seems like advocacy for more political dishonesty in an already dysfunctional political climate. Political Pawprint thinks the answer to the problems of the Republican Party (and political success) is rebranding. In reality, we should be working towards a system that rewards straightforward communication about real-world policy ideals, not PR games to fool an uninformed electorate.
Yes, Republicans need to stop being dinosaurs and accept the internet age; but to say that they are not emotive and are actually logical is just patently false. The best thing they can do to regain relevance with younger generations is to distance themselves from the Fox News/Tea Party uber-lie propagation machine and stop with the fear-mongering. They might find that if they stop the disingenuous kicking and screaming, they will end up with a metaphorical lollipop.